My Story

Pete is an eCommerce expert and one of the foremost authorities on Amazon ranking optimization. Pete has coached in one of the highest-level Amazon seller masterminds and is partnered with multiple successful brands. Working closely with many 7, 8, and even 9-figure companies over the past 6 years has given Pete a unique approach and outlook as to what it truly takes to be successful in this hyper-competitive space. Pete’s not a guru. He’s in the trenches everyday actually selling product.

It all started in 2016 when I launched my very first private label brand on Amazon. Since then, I’ve had the great privilege of working with some of the absolute brightest, most successful people in this space. I never expected this is where I’d end up after being a lifelong athlete and tennis player/coach. I’m obsessed with all things paid advertising, amazon ranking, and scaling eCommerce brands. I love my clients and partners like family and am incredibly excited to continue trying to do badass, innovative things in this space.